Born From Love,
Built for Cats
Ellbow started with a simple question: “Why can't cat food be as good as the food we eat ourselves?”
Founded in 2024 by a team of cat lovers and nutrition scientists, we set out to create cat food that uses real, recognizable ingredients — the kind you'd find in your own kitchen. No mystery meals. No artificial anything. Just honest, premium nutrition.
Today, Ellbow feeds over 50,000 happy cats across Malaysia and Southeast Asia. Every recipe is vet-approved, taste-tested (by very discerning felines), and crafted with the care your cat deserves.
Our Values
Made With Love
Every recipe starts with love. We treat each cat like our own, ensuring only the best makes it to the bowl.
Science-Backed
Our formulas are developed with veterinary nutritionists and backed by the latest feline health research.
Sustainably Sourced
We partner with responsible farms and fisheries. Good for cats, good for the planet.
Community First
We donate 1% of every sale to local cat shelters and rescue organizations.